String's Automotive Marketing Blog

Is pandora and effective medium for your dealership? Well, that depends...

Posted by Amy Hughes

Aug 31, 2016 11:17:47 AM


Several posts on automotive digital marketing forums have asked the question, "Pandora, Yes or No?" At String we analyze millions of traffic combinations through the power of our predictive analytics platform. Based on the conversions that we see inside the String Dealer Positioning System, our answer is, not surprisingly, "It depends."  

As this post will focus on evaluating the decision of the dealership to add or expand their budget with Pandora, based on the "opportunity" in their market, we will need more than just one data set to find our answer. We will be calling on data sets from Google Analytics*, the dealer's sales data, registration data and lastly, the lifestyle categories (demographic and psychographic data) of specific households who registered a specific model.

This will be the first entry in a series of blog posts analyzing advertising decisions in the automotive marketing. If you are curious how effective a particular advertising choice is for your market, pose your question in the comments below. We will include your suggestions in future posts and follow up with a detailed market report for your specific challenge. 

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String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a Snap

Posted by Amy Hughes

Mar 22, 2016 4:34:46 PM

Strategy in a Box helps dealership personnel, and their agencies, execute on the powerful marketing data housed within their Dealer Positioning System® (DPS) with detailed action plans and targeted prospects.

String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today a new enhancement to their Dealer Positioning System® (DPS) that helps dealerships proactively execute on the marketing data recommendations the system provides.

Named Strategy in a Box, the new feature takes the bedrock of crucial information that lies within the DPS and delivers precise marketing action items, model by model. The result is step-by-step instructions on how to target the right customers geographically, through the right channels, and with the most targeted message to lift sales. Dealership management can also give these action reports to their internal teams, or agencies, to execute on the marketing recommendations.

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Topics: auto dealer analytics, dealer positioning system, automotive marketing, data for dealers, nada

Going to NADA 2016?

Posted by String Auto

Mar 14, 2016 2:11:26 PM

String Automotive will be joining thousands of dealers from around the country at NADA 2016 in Las Vegas, NV, March 31st- April 3. The String DPS team will be at Booth #6645 in the North Hall of the Las Vegas Convention Center. We'll be showing product demonstrations of our Dealer Positioning System – the only platform in the automotive industry to tie your website analytics, inventory, and market data all together.

String DPS gives dealers the action plan needed to execute in a competitive marketplace. It is the most sophisticated marketing tool in the automotive industry – secretly utilized by the nation's top dealerships. Let our consultants show you how String Automotive can streamline and optimize your dealership's strategy by removing the guesswork from your data. 

Receive a FREE custom marketplace report just for stopping by Booth #6645N!

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Topics: nada

Analyzing your Data Doesn't have to be Scary

Posted by Amy Hughes

Oct 30, 2015 2:51:07 PM


Halloween is approaching so we decided to have a little fun with some classic horror flicks to debunk the myth that analyzing the performance of your dealership data has to be scary. Here are a few lessons learned from the screenplays and directors who have successfully made us jump from our couches over the years.

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Topics: business intelligence

Jump off the VDP Bandwagon and Meet Your Highest-Value Visitors

Posted by Matt Kolodziej

Jul 7, 2015 6:34:49 PM

Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales.

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Topics: auto dealer analytics, google analytics, web stats, car buyers, automotive marketing, automotive marketing roi, roi

Why Dealers Should Make Advertising Decisions on the Macro and the Micro Levels

Posted by Ken Kolodziej

Mar 5, 2015 3:26:08 PM


Car dealers have always been marketers at heart. It's part of learning the trade and understanding the business to gain natural insight into modern marketing and advertising practices. One could even argue that the experience gained through knowledge passed down, trial and error, and exposure to the automotive game itself can yield better strategies than a marketing degree.

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Why Now is the Time for Data to Shine for Your Dealership

Posted by Ken Kolodziej

Feb 9, 2015 10:09:47 AM


We're in an amazing era for the car business. Vehicle technology is advancing in leaps and bounds. This is generating a greater need for people to upgrade as safety, connectivity, comfort, and performance are all making huge strides compared to just a couple of years ago.

Couple this with an improving economy and increased stability for automobile manufacturers and you have a trend through which most dealers are seeing increases in sales. There's another reason that this is such a special time. Now more than ever, dealers have the ability to truly utilize data in a meaningful way. The days of guessing who to market to, how to market to them, and where to invest in advertising are behind us. All a dealer needs is to know where to look and how to apply the data in a way that forms a cohesive plan of action.

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Do I Still Have Time to Make Different Happen?

Posted by Amy Hughes

Nov 13, 2014 4:54:39 PM

How have you (or will you) alter your marketing and advertising plans for 2015? Are you ahead of the game, or is it crunch time? 

There are 12 working days until Black Friday. Just like the Muzak in your local retail store switched to holiday carols in mid-July, (and potentially, just as annoying), the industry articles have been looming in your Inbox and RSS feeds forewarning you for months that you must change your marketing and advertising strategies. The buzz words are flying at you just as fast as the retail sales papers and catalogs are filling your mailbox - big data, small data, analytics, tagging, multi-channel customers. Believe it or not, it's not too late to effect change in your 2015 budget and strategy; The even better news... it doesn't have to overwhelm you. To effect change you do need to view your data through a different lens. But there are a few areas where you need more of the same


Image Source: FreeDesignFile

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Topics: auto dealer analytics, car buyer customer journey, automotive marketing, data for dealers

What is Dealership Intelligence?

Posted by Ken Kolodziej

Aug 14, 2014 9:54:13 PM

Every day at dealerships across the country there are owners, general managers, eCommerce directors, and internet managers who are making decisions about the direction of their advertising and marketing. It isn’t like it was two decades ago when there were limited venues through which a dealership could get their message out to potential customers. Today, there are so many options that even dealerships with huge advertising budgets can only scratch the surface of the possibilities.

This has created opportunities, but it also poses challenges.  It isn’t just the plethora of vendor options in each segment of traditional and digital marketing. There is so much data about customers and the places that they’re going when considering a new vehicle, or even when deciding to service their vehicle, that it’s impractical for dealerships to make decisions based upon intuition alone.


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Topics: auto dealer analytics, dealership intelligence, business intelligence

Truly Knowing Your Customer: Experian Demographic Data On Demand

Posted by Ken Kolodziej

Jul 30, 2014 5:05:00 PM

First, A Question

Before I jump into things, let me pose a question to dealers, agencies, and vendors: How well do you know your customers / your dealers’ customers?  Do you know them well enough to put hard cash on those insights with an advertising strategy? How about $1,000? $10,000?  $100,000?

Follow-up question: How about your competitors’ customers, on-brand and off-brand?  Do you know them well enough? Are you in their mind?

OK…I’m approaching creepy territory now, but I think you understand the point I’m trying to make: We can throw our full weight and wallet behind what we think we know about our customers, but, man, it’s important to truly know who we’re marketing to at a fundamental level. And, for that, we need some solid data to back us up.

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Topics: auto dealer analytics, dealer positioning system, data for dealers