String's Automotive Marketing Blog

Is pandora and effective medium for your dealership? Well, that depends...

String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a Snap

Going to NADA 2016?

Analyzing your Data Doesn't have to be Scary

Jump off the VDP Bandwagon and Meet Your Highest-Value Visitors

Why Dealers Should Make Advertising Decisions on the Macro and the Micro Levels

Why Now is the Time for Data to Shine for Your Dealership

Do I Still Have Time to Make Different Happen?

What is Dealership Intelligence?

Truly Knowing Your Customer: Experian Demographic Data On Demand

Perfect Information: Or, Why We Do What We Do

Why Data Should be Driving Your Dealership's Advertising Decisions

Anatomy of an Effective Mobile Landing Page

Credit Where It's Due: Evaluating Cars.com, AutoTrader and Other Vendor Traffic in Google Analytics

How to Calculate Value Per Page

See Your Dealership's Market Share by Zip Code in the String DPS

Getting GA Goals Right: Google Analytics for VinSolutions Websites

Getting GA Goals Right: Google Analytics for Dealer.com Websites

Getting GA Goals Right: Google Analytics for Cobalt Dealer Websites

Money Talks: Tracking ROI for Car Dealers with Google Analytics

Google Glass for Vehicle Merchandising

The Future of Automotive SEO is (not provided)

How to Stop Bots from Polluting Your Google Analytics Data on Cobalt

Introducing the String Dealer Positioning System

How Car Dealers Can Take Advantage of the New Google Maps

Per Google, Responsive Design For Car Dealers May Soon Be A Must

Advanced Attribution: Track the Car Buyer Customer Journey

Why Car Dealers Should Care About Structured Markup

Automotive SEO 101: Meta Tags and Link Juice

Automotive SEO 101: Site Architecture

Automotive SEO 101: Headings and Content

Measure What Matters: The Report Auto Dealers Can't Live Without

Measure What Matters: Are You Tracking the Right Stats?

Measure What Matters: Google Analytics for Auto Dealers

Automotive SEO 101: Titles

Automotive SEO 101: On Page Optimization and Keyword Research