String's Automotive Marketing Blog

Amy Hughes

Recent Posts

Is pandora and effective medium for your dealership? Well, that depends...

Posted by Amy Hughes

Aug 31, 2016 11:17:47 AM


INTRODUCTION:

Several posts on automotive digital marketing forums have asked the question, "Pandora, Yes or No?" At String we analyze millions of traffic combinations through the power of our predictive analytics platform. Based on the conversions that we see inside the String Dealer Positioning System, our answer is, not surprisingly, "It depends."  

As this post will focus on evaluating the decision of the dealership to add or expand their budget with Pandora, based on the "opportunity" in their market, we will need more than just one data set to find our answer. We will be calling on data sets from Google Analytics*, the dealer's sales data, registration data and lastly, the lifestyle categories (demographic and psychographic data) of specific households who registered a specific model.

This will be the first entry in a series of blog posts analyzing advertising decisions in the automotive marketing. If you are curious how effective a particular advertising choice is for your market, pose your question in the comments below. We will include your suggestions in future posts and follow up with a detailed market report for your specific challenge. 

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String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a Snap

Posted by Amy Hughes

Mar 22, 2016 4:34:46 PM

Strategy in a Box helps dealership personnel, and their agencies, execute on the powerful marketing data housed within their Dealer Positioning System® (DPS) with detailed action plans and targeted prospects.

String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today a new enhancement to their Dealer Positioning System® (DPS) that helps dealerships proactively execute on the marketing data recommendations the system provides.

Named Strategy in a Box, the new feature takes the bedrock of crucial information that lies within the DPS and delivers precise marketing action items, model by model. The result is step-by-step instructions on how to target the right customers geographically, through the right channels, and with the most targeted message to lift sales. Dealership management can also give these action reports to their internal teams, or agencies, to execute on the marketing recommendations.

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Topics: auto dealer analytics, dealer positioning system, automotive marketing, data for dealers, nada

Analyzing your Data Doesn't have to be Scary

Posted by Amy Hughes

Oct 30, 2015 2:51:07 PM


 

Halloween is approaching so we decided to have a little fun with some classic horror flicks to debunk the myth that analyzing the performance of your dealership data has to be scary. Here are a few lessons learned from the screenplays and directors who have successfully made us jump from our couches over the years.


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Topics: business intelligence

Do I Still Have Time to Make Different Happen?

Posted by Amy Hughes

Nov 13, 2014 4:54:39 PM

How have you (or will you) alter your marketing and advertising plans for 2015? Are you ahead of the game, or is it crunch time? 

There are 12 working days until Black Friday. Just like the Muzak in your local retail store switched to holiday carols in mid-July, (and potentially, just as annoying), the industry articles have been looming in your Inbox and RSS feeds forewarning you for months that you must change your marketing and advertising strategies. The buzz words are flying at you just as fast as the retail sales papers and catalogs are filling your mailbox - big data, small data, analytics, tagging, multi-channel customers. Believe it or not, it's not too late to effect change in your 2015 budget and strategy; The even better news... it doesn't have to overwhelm you. To effect change you do need to view your data through a different lens. But there are a few areas where you need more of the same

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Image Source: FreeDesignFile

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Topics: auto dealer analytics, car buyer customer journey, automotive marketing, data for dealers