String's Automotive Marketing Blog

Matt Kolodziej

Recent Posts

Jump off the VDP Bandwagon and Meet Your Highest-Value Visitors

Posted by Matt Kolodziej

Jul 7, 2015 6:34:49 PM

Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales.

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Topics: auto dealer analytics, google analytics, web stats, car buyers, automotive marketing, automotive marketing roi, roi

See Your Dealership's Market Share by Zip Code in the String DPS

Posted by Matt Kolodziej

Dec 20, 2013 4:27:33 PM

With its latest release, the String Dealer Positioning System now provides dealers with an easy way to track market share of new and used vehicle sales every month. See right away where your best conquest opportunities lie and what your customers are cross-shopping.

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Topics: auto dealer analytics, web stats, conversions, dealer positioning system

Measure What Matters: The Report Auto Dealers Can't Live Without

Posted by Matt Kolodziej

May 23, 2013 1:51:00 PM

Welcome to our third installment on analytics for auto dealers!  We've been taking a look at easy ways to leverage Google Analytics to get a better sense of how buyers are finding your dealership and moving through their journey on the way to becoming your customers.

At Digital Dealer, Avinash Kaushik, Google's Digital Marketing Evangelist, suggested that dealers take a comprehensive look at conversion events and break them down by channel. While it's not as sophisticated as the heatmap visualization he presented at this conference, we've taken the liberty of creating a custom report for GA that will provide you with a snapshot of your goals and which channels are delivering them.

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Topics: auto dealer analytics, google analytics, digital dealer, car buyers, conversions

Measure What Matters: Are You Tracking the Right Stats?

Posted by Matt Kolodziej

May 16, 2013 2:33:00 PM

Welcome to our second installment on analytics for auto dealers!  We’re back with more tips and tricks on how to use successfully use Google Analytics to measure your marketing effectiveness. As we discussed in yesterday’s installment on goal tracking, the key is to stop focusing on irrelevant statistics when you're looking at the funnel as a whole.

Don't bother with visits and pageviews. If you want an accurate look at how you're filling the funnel and which sources are contributing most to conversions and sales, put engagement aside and concentrate instead on unique visitors and new visitors. If a vendor is tying success to time on site, bounce rate, and pages per visit, then they're not looking at the right metrics. A longer time on site and higher pages per visit may simply mean that users are confused and spending longer looking for what they want. 

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Topics: auto dealer analytics, google analytics, digital dealer, web stats, car buyer customer journey

Measure What Matters: Google Analytics for Auto Dealers

Posted by Matt Kolodziej

May 15, 2013 4:30:00 PM

You have Google Analytics implemented on your sites. You know that data grows more important to your dealership every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at last week’s Digital Dealer conference in Orlando. But you're not sure how to measure what matters.

The good news is that you're not alone. Everyone outside of Amazon and Netflix is playing catch-up. But whether you're selling streaming video or sports cars, the only data that really matters are numbers that impact the bottom line. And if you're not paying attention to those and doing what you can to sell more cars and push the needle upwards, you won't last long.

To help you make sure you’re using Google Analytics to full effect, we put together some handy tips to set yourself up for success.  We’ll be rolling out some best GA practices over the next few days, so stay tuned for the rest of our Auto Dealer Analytics series!

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Topics: auto dealer analytics, google analytics, digital dealer

Automotive SEO 101: Titles

Posted by Matt Kolodziej

Apr 23, 2013 5:42:00 PM

Welcome to the second installment of Automotive SEO 101, our back-to-basics guide to car dealer website optimization! This entry will cover the next step in on-page optimization: titles.

Introduction

Just as we discussed in regard to keyword research, it’s important to focus on only one or two phrases per page when optimizing. 

This provides search engines with a clear idea of exactly what each page is about, and it prevents cannibalizing rankings from other pages. For example, if every page on your site has a title tag that’s optimized for “Honda Los Angeles,” then Google won’t know which one to serve up in results.

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Topics: seo, on page optimization, google, automotive seo, titles

Automotive SEO 101: On Page Optimization and Keyword Research

Posted by Matt Kolodziej

Apr 10, 2013 10:24:00 PM

Welcome to Automotive SEO 101!  In this series, we'll cover the basics of on-page and off-page optimization for car dealer websites. For the first entry, we’re focusing on the initial step in on-page optimization: keyword research.

Before you optimize any page on your site, it’s important to pick the right keywords to target. Every page should be optimized for just one or two search phrases; this avoids cannibalizing rankings from other pages on your site and also gives search engines a clear idea of what each page is about.

So how do you know which key phrases to target? Think about it in three steps:

  • What is the page about?
  • How does it fit in with other pages on your site?
  • What does Google say are the most popular search phrases?

Let’s tackle these one at a time.

Automotive SEO 101 on page optimization

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Topics: seo, on page optimization, keyword research, google