String's Automotive Marketing Blog

Matthew Kolodziej

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Per Google, Responsive Design For Car Dealers May Soon Be A Must

Posted by Matthew Kolodziej

Jul 11, 2013 1:32:00 PM

How do you handle the mobile version of your web site?  If you don’t currently utilize responsive web design, it’s time to consider it.  Reading all of the signs, subtle and otherwise, coming out of Google in recent weeks and months, businesses that don’t have a comprehensive mobile SEO strategy will risk more than a poor customer experience – their search rankings will also take a hit. This has big implications for automotive SEO.

Google clearly recommends responsive design as their preferred approach to mobile SEO. This means having one site design that automatically adapts for an optimal user experience on any device.  In the past, they have also supported the dynamic serving method with either the same URL (different stylesheet served up depending on the detected device) or a separate mobile URL (m.smithhonda.com, for example).

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Topics: seo, google, automotive seo, responsive design

Advanced Attribution: Track the Car Buyer Customer Journey

Posted by Matthew Kolodziej

Jun 28, 2013 5:00:00 AM

Your customers don't rush to buy a car, so why rush to attribute leads to a single source? With Google Analytics' new Model Comparison Tool, you can easily pick between a number of attribution models that give credit to all sources involved in generating your web leads.  You'll be able to give credit to marketing activities that serve as "assists" as well as those that score the actual sale.

It's been almost two years since Google Analytics introduced Multi-Channel Funnels into it's reporting, but the past two weeks have delivered two of the biggest and most important changes to this feature since its launch.

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Topics: auto dealer analytics, google analytics, car buyer customer journey, conversions

Why Car Dealers Should Care About Structured Markup

Posted by Matthew Kolodziej

Jun 20, 2013 3:27:00 PM

A few quick thoughts on structured markup, since it's been on our minds lately! Search engines still don't seem to be using data markup for dealer sites, but if they ever do (we're betting on it), then you'll want to at least have a thumbnail tagged correctly so that it will show in search results and make your vehicles stand out.

Was that just Greek to you?  We'll break it down: Data markup is something that's been in Google search results pages for awhile. You've probably seen it when you've searched for Yelp reviews or online recipes.

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Topics: seo, on page optimization, automotive seo

Automotive SEO 101: Meta Tags and Link Juice

Posted by Matthew Kolodziej

Jun 11, 2013 11:47:00 AM

For the final installment of Automotive SEO 101, we're going to wrap up a few remaining topics and provide an introduction to some more advanced concepts. As always, be sure to start at the beginning of this auto SEO series if you're just joining us. Our previous sessions cover keyword research for car dealers, title tag optimization, headings and content, as well as URLs and site architecture.

The focus of this wrap-up session is meta tags, the concept of link juice and the way internal linking, meaning the way your site links all of its pages together, impacts rankings.

Meta tags are an often misunderstood element of SEO. While they do play an indirect role, they do not have any immediate effect on rankings. We introduced link juice in the last session, but we only touched upon it. Link juice is a very important factor in search engine ranking algorithms, and the way it's distributed through your site's internal links is important.

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Topics: seo, on page optimization, automotive seo

Automotive SEO 101: Site Architecture

Posted by Matthew Kolodziej

Jun 5, 2013 11:07:00 AM

Welcome to the fourth edition of Automotive SEO 101, our ongoing series covering the basics of on-page and off-page optimization for car dealers. In this post, we cover best practices for optimizing URLs and the overall architecture of your site. We're getting slightly more into the nitty-gritty here, so be sure you have a firm grasp on the foundational elements we covered in previous sessions first: keyword research, optimizing titles and on-page content optimization.

URL structure and site architecture play a multifaceted role in the optimization of your site. Not only do they have a direct impact on your rankings, but they also allow search engines to reach all pages on your site more easily. And when Google can reach the pages you want to rank for within just one or two links, it's more likely to consider those pages important and serve them up higher in search results.

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Topics: seo, on page optimization, google, automotive seo

Automotive SEO 101: Headings and Content

Posted by Matthew Kolodziej

May 23, 2013 2:15:00 PM

In our third session of Automotive SEO 101, we're going to cover optimizing the headings and content that appears on your pages. If you missed the groundwork we laid on keyword research and title tag optimization, then go back and review those previous sessions. Without a foundation of strong keyword phrases and well optimized titles, your pages will struggle to rank.

Automotive_SEO_Headings_and_Content
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Topics: seo, google, automotive seo