Today is a big day here at String Automotive. Today, we launch the String Dealer Positioning System, -- or DPS -- a new solution that helps dealers leverage their data to attract, convert and retain more car buyers. As the product has taken shape over the past weeks and months, our team has gotten more and more excited to get the DPS in the wild and in the hands of dealers. As one of our employees put it: “It’s like we got someone the best birthday present ever, and we can’t give it to them yet.”
The DPS is the culmination of more than eight years of working with auto dealers as a marketing services vendor. We launched the company in 2005 because we felt there was a better way to help car dealers develop web sites that would set them apart from the competition; over time, we’ve added SEO, SEM, inventory management and customer reputation management to our repertoire. But one thing has remained constant throughout our evolution and a changing car industry: A lack of transparency at the dealer level when it comes to data.