String's Automotive Marketing Blog

String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a Snap

Posted by Amy Hughes

Mar 22, 2016 4:34:46 PM

Strategy in a Box helps dealership personnel, and their agencies, execute on the powerful marketing data housed within their Dealer Positioning System® (DPS) with detailed action plans and targeted prospects.

String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today a new enhancement to their Dealer Positioning System® (DPS) that helps dealerships proactively execute on the marketing data recommendations the system provides.

Named Strategy in a Box, the new feature takes the bedrock of crucial information that lies within the DPS and delivers precise marketing action items, model by model. The result is step-by-step instructions on how to target the right customers geographically, through the right channels, and with the most targeted message to lift sales. Dealership management can also give these action reports to their internal teams, or agencies, to execute on the marketing recommendations.

 "Our String Automotive clients tell us over and over that they just want to sell more vehicles instead of getting caught up in data. We agreed, and that’s why in 2016 String Automotive’s latest services will crunch the numbers and generate your GOTO marketing plan, while giving you the exact people to target,” says Ken Kolodziej, String Automotive’s Co-founder and CEO.

 “There is no doubt that String gives us an advantage over our competitors,” said Kevin Liles, General Manager of Edwards Chevrolet, in Birmingham, Ala. “Half of the battle is knowing where to focus our efforts, but Strategy in a Box arms us with so much more, the best medium(s), the best message and the perfect targets for ‘no waste’ advertising execution.”

Utilized by over 250 dealer operations executives, String Automotive’s Dealer Positioning System® is the only automotive marketing platform that combines multiple sources of data from inside and outside the dealership to provide a rich, actionable plan to dominate market share in each geographic area. By showing dealership personnel where they can lift market share, which channel will be most effective in doing that, and what message will resonate best with those target customers, String helps dealerships make the most of their marketing budgets.

To find out more about Strategy in a Box, please visit us at www.stringautomotive.com, or stop by Booth #6645N at the NADA Conference and Exposition in Las Vegas, NV March 31- April 3, 2016.

Topics: auto dealer analytics, dealer positioning system, automotive marketing, data for dealers, nada