String's Automotive Marketing Blog

String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a Snap

Posted by Amy Hughes

Mar 22, 2016 4:34:46 PM

Strategy in a Box helps dealership personnel, and their agencies, execute on the powerful marketing data housed within their Dealer Positioning System® (DPS) with detailed action plans and targeted prospects.

String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today a new enhancement to their Dealer Positioning System® (DPS) that helps dealerships proactively execute on the marketing data recommendations the system provides.

Named Strategy in a Box, the new feature takes the bedrock of crucial information that lies within the DPS and delivers precise marketing action items, model by model. The result is step-by-step instructions on how to target the right customers geographically, through the right channels, and with the most targeted message to lift sales. Dealership management can also give these action reports to their internal teams, or agencies, to execute on the marketing recommendations.

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Topics: auto dealer analytics, dealer positioning system, automotive marketing, data for dealers, nada

Jump off the VDP Bandwagon and Meet Your Highest-Value Visitors

Posted by Matt Kolodziej

Jul 7, 2015 6:34:49 PM

Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales.

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Topics: auto dealer analytics, google analytics, web stats, car buyers, automotive marketing, automotive marketing roi, roi

Do I Still Have Time to Make Different Happen?

Posted by Amy Hughes

Nov 13, 2014 4:54:39 PM

How have you (or will you) alter your marketing and advertising plans for 2015? Are you ahead of the game, or is it crunch time? 

There are 12 working days until Black Friday. Just like the Muzak in your local retail store switched to holiday carols in mid-July, (and potentially, just as annoying), the industry articles have been looming in your Inbox and RSS feeds forewarning you for months that you must change your marketing and advertising strategies. The buzz words are flying at you just as fast as the retail sales papers and catalogs are filling your mailbox - big data, small data, analytics, tagging, multi-channel customers. Believe it or not, it's not too late to effect change in your 2015 budget and strategy; The even better news... it doesn't have to overwhelm you. To effect change you do need to view your data through a different lens. But there are a few areas where you need more of the same

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Image Source: FreeDesignFile

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Topics: auto dealer analytics, car buyer customer journey, automotive marketing, data for dealers

Anatomy of an Effective Mobile Landing Page

Posted by Matthew Kolodziej

Jul 7, 2014 9:10:00 PM

Dealers know that customers are relying more and more on mobile devices to conduct research, comparison shop, and navigate the auto mile. But if that's the case, why aren't more dealers spending time to optimize their mobile landing pages?  Some of our clients have made a concerted effort to turn their mobile pages into conversion machines. We tracked the "before" and "after" results in our dealership intelligence platform, the Dealer Positioning System, and used the findings to put together some suggestions for the ultimate mobile landing page.  

We've summarized our findings below and provided some examples of each of the recommended elements done right, contrasted with a version that has room for improvement.  

1. Advertise a Specific Offer at the Top of the Page. 

Too often, dealers rely on a generic image or header to generate interest.  Don't just tell buyers about your upcoming Labor Day Sale -- mention financing terms or special incentives that will help them get a full picture of what you're offering.  Doing so can boost click-to-call conversion rates by up to 91%.

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Topics: conversions, automotive marketing, mobile optimization

Getting GA Goals Right: Google Analytics for Dealer.com Websites

Posted by Matthew Kolodziej

Nov 7, 2013 3:51:00 PM

Welcome to our second installment of Getting GA Goals Right.  In this post, we'll show you how to configure goals in Google Analytics to track email lead form submissions and more on your Dealer.com website.

If you're a Dealer.com customer tired of staring at an empty Conversions tab within Google Analytics (GA), you're five minutes away from having beautiful, compelling conversion and ROI data in your GA reports.

Configuring Form Submission Goals

Tracking email lead form conversions is your best bet to start with, and it's relatively easy to set up. To get to the goal configuration menu, click on the Admin tab at the top-right of the Google Analytics navbar and look for the Goals link on the right side of the page:



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Topics: auto dealer analytics, google analytics, conversions, automotive marketing, Dealer.com

Google Glass for Vehicle Merchandising

Posted by Dan Fontaine

Oct 8, 2013 5:10:00 PM

We're thrilled to feature a guest post from Dan Fontaine, e-Commerce Director for the Colonial Automotive Group, one of the fastest-growing groups in New England.  Dan will be checking in with us occasionally to talk about applications for Google Glass within auto dealerships.

Google Glass has been out since about May for a select number of Glass Explorers. Since picking up my device in late June at Google’s NYC offices, I have been exploring (pun intended) ways to use Glass in our dealerships. 

photoSo far, it's been a valuable tool for dealership walkthroughs, which has been beneficial to our internal processes.

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Topics: automotive marketing, vehicle merchandising, Google Glass