String's Automotive Marketing Blog

The Future of Automotive SEO is (not provided)

Posted by Matthew Kolodziej

Oct 4, 2013 3:15:00 PM

Organic keyword data from Google is slated to disappear permanently. Smart car dealers who embrace this change and focus instead on creating killer content have everything to gain.

Anyone who spends a signifcant amount of time in Google Analytics or website vendor dashboards has experienced a slowly creeping scourge over recent months: (not provided) keyword data. After its recent announcement that it will no longer be providing information on specific keywords, the Big G has businesses who rely heavily on search marketing in a tizzy.

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Topics: auto dealer analytics, google analytics, automotive seo

How to Stop Bots from Polluting Your Google Analytics Data on Cobalt

Posted by Matthew Kolodziej

Sep 17, 2013 2:35:00 PM

Car dealers with Cobalt sites across the country are seeing massive traffic spikes in Google Analytics reports over the past few months, and the culprit is a bot arriving courtesy of Microsoft. Learn to block the bot from your Google Analytics reports by setting up a filter in a few easy steps.

Cobalt is currently sending out instructions on creating an advanced segment to dealers who have inquired about the traffic, and Brian Pasch posted similar advice on Digital Dealer. While this is a great way to segment out the traffic from your existing data, String recommends going one step further by setting a filter to prevent the bot from ever being recorded in your GA again. 

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Topics: auto dealer analytics, google analytics, automotive seo

Per Google, Responsive Design For Car Dealers May Soon Be A Must

Posted by Matthew Kolodziej

Jul 11, 2013 1:32:00 PM

How do you handle the mobile version of your web site?  If you don’t currently utilize responsive web design, it’s time to consider it.  Reading all of the signs, subtle and otherwise, coming out of Google in recent weeks and months, businesses that don’t have a comprehensive mobile SEO strategy will risk more than a poor customer experience – their search rankings will also take a hit. This has big implications for automotive SEO.

Google clearly recommends responsive design as their preferred approach to mobile SEO. This means having one site design that automatically adapts for an optimal user experience on any device.  In the past, they have also supported the dynamic serving method with either the same URL (different stylesheet served up depending on the detected device) or a separate mobile URL (m.smithhonda.com, for example).

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Topics: seo, google, automotive seo, responsive design

Why Car Dealers Should Care About Structured Markup

Posted by Matthew Kolodziej

Jun 20, 2013 3:27:00 PM

A few quick thoughts on structured markup, since it's been on our minds lately! Search engines still don't seem to be using data markup for dealer sites, but if they ever do (we're betting on it), then you'll want to at least have a thumbnail tagged correctly so that it will show in search results and make your vehicles stand out.

Was that just Greek to you?  We'll break it down: Data markup is something that's been in Google search results pages for awhile. You've probably seen it when you've searched for Yelp reviews or online recipes.

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Topics: seo, on page optimization, automotive seo

Automotive SEO 101: Meta Tags and Link Juice

Posted by Matthew Kolodziej

Jun 11, 2013 11:47:00 AM

For the final installment of Automotive SEO 101, we're going to wrap up a few remaining topics and provide an introduction to some more advanced concepts. As always, be sure to start at the beginning of this auto SEO series if you're just joining us. Our previous sessions cover keyword research for car dealers, title tag optimization, headings and content, as well as URLs and site architecture.

The focus of this wrap-up session is meta tags, the concept of link juice and the way internal linking, meaning the way your site links all of its pages together, impacts rankings.

Meta tags are an often misunderstood element of SEO. While they do play an indirect role, they do not have any immediate effect on rankings. We introduced link juice in the last session, but we only touched upon it. Link juice is a very important factor in search engine ranking algorithms, and the way it's distributed through your site's internal links is important.

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Topics: seo, on page optimization, automotive seo

Automotive SEO 101: Site Architecture

Posted by Matthew Kolodziej

Jun 5, 2013 11:07:00 AM

Welcome to the fourth edition of Automotive SEO 101, our ongoing series covering the basics of on-page and off-page optimization for car dealers. In this post, we cover best practices for optimizing URLs and the overall architecture of your site. We're getting slightly more into the nitty-gritty here, so be sure you have a firm grasp on the foundational elements we covered in previous sessions first: keyword research, optimizing titles and on-page content optimization.

URL structure and site architecture play a multifaceted role in the optimization of your site. Not only do they have a direct impact on your rankings, but they also allow search engines to reach all pages on your site more easily. And when Google can reach the pages you want to rank for within just one or two links, it's more likely to consider those pages important and serve them up higher in search results.

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Topics: seo, on page optimization, google, automotive seo

Automotive SEO 101: Headings and Content

Posted by Matthew Kolodziej

May 23, 2013 2:15:00 PM

In our third session of Automotive SEO 101, we're going to cover optimizing the headings and content that appears on your pages. If you missed the groundwork we laid on keyword research and title tag optimization, then go back and review those previous sessions. Without a foundation of strong keyword phrases and well optimized titles, your pages will struggle to rank.

Automotive_SEO_Headings_and_Content
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Topics: seo, google, automotive seo

Automotive SEO 101: Titles

Posted by Matt Kolodziej

Apr 23, 2013 5:42:00 PM

Welcome to the second installment of Automotive SEO 101, our back-to-basics guide to car dealer website optimization! This entry will cover the next step in on-page optimization: titles.

Introduction

Just as we discussed in regard to keyword research, it’s important to focus on only one or two phrases per page when optimizing. 

This provides search engines with a clear idea of exactly what each page is about, and it prevents cannibalizing rankings from other pages. For example, if every page on your site has a title tag that’s optimized for “Honda Los Angeles,” then Google won’t know which one to serve up in results.

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Topics: seo, on page optimization, google, automotive seo, titles