String's Automotive Marketing Blog

Analyzing your Data Doesn't have to be Scary

Posted by Amy Hughes

Oct 30, 2015 2:51:07 PM


 

Halloween is approaching so we decided to have a little fun with some classic horror flicks to debunk the myth that analyzing the performance of your dealership data has to be scary. Here are a few lessons learned from the screenplays and directors who have successfully made us jump from our couches over the years.


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Topics: business intelligence

What is Dealership Intelligence?

Posted by Ken Kolodziej

Aug 14, 2014 9:54:13 PM

Every day at dealerships across the country there are owners, general managers, eCommerce directors, and internet managers who are making decisions about the direction of their advertising and marketing. It isn’t like it was two decades ago when there were limited venues through which a dealership could get their message out to potential customers. Today, there are so many options that even dealerships with huge advertising budgets can only scratch the surface of the possibilities.

This has created opportunities, but it also poses challenges.  It isn’t just the plethora of vendor options in each segment of traditional and digital marketing. There is so much data about customers and the places that they’re going when considering a new vehicle, or even when deciding to service their vehicle, that it’s impractical for dealerships to make decisions based upon intuition alone.

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Topics: auto dealer analytics, dealership intelligence, business intelligence