How have you (or will you) alter your marketing and advertising plans for 2015? Are you ahead of the game, or is it crunch time?
There are 12 working days until Black Friday. Just like the Muzak in your local retail store switched to holiday carols in mid-July, (and potentially, just as annoying), the industry articles have been looming in your Inbox and RSS feeds forewarning you for months that you must change your marketing and advertising strategies. The buzz words are flying at you just as fast as the retail sales papers and catalogs are filling your mailbox - big data, small data, analytics, tagging, multi-channel customers. Believe it or not, it's not too late to effect change in your 2015 budget and strategy; The even better news... it doesn't have to overwhelm you. To effect change you do need to view your data through a different lens. But there are a few areas where you need more of the same.
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