String's Automotive Marketing Blog

String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a Snap

Posted by Amy Hughes

Mar 22, 2016 4:34:46 PM

Strategy in a Box helps dealership personnel, and their agencies, execute on the powerful marketing data housed within their Dealer Positioning System® (DPS) with detailed action plans and targeted prospects.

String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today a new enhancement to their Dealer Positioning System® (DPS) that helps dealerships proactively execute on the marketing data recommendations the system provides.

Named Strategy in a Box, the new feature takes the bedrock of crucial information that lies within the DPS and delivers precise marketing action items, model by model. The result is step-by-step instructions on how to target the right customers geographically, through the right channels, and with the most targeted message to lift sales. Dealership management can also give these action reports to their internal teams, or agencies, to execute on the marketing recommendations.

Read More

Topics: auto dealer analytics, dealer positioning system, automotive marketing, data for dealers, nada

Truly Knowing Your Customer: Experian Demographic Data On Demand

Posted by Ken Kolodziej

Jul 30, 2014 5:05:00 PM

First, A Question

Before I jump into things, let me pose a question to dealers, agencies, and vendors: How well do you know your customers / your dealers’ customers?  Do you know them well enough to put hard cash on those insights with an advertising strategy? How about $1,000? $10,000?  $100,000?

Follow-up question: How about your competitors’ customers, on-brand and off-brand?  Do you know them well enough? Are you in their mind?

OK…I’m approaching creepy territory now, but I think you understand the point I’m trying to make: We can throw our full weight and wallet behind what we think we know about our customers, but, man, it’s important to truly know who we’re marketing to at a fundamental level. And, for that, we need some solid data to back us up.

Read More

Topics: auto dealer analytics, dealer positioning system, data for dealers

Perfect Information: Or, Why We Do What We Do

Posted by Ken Kolodziej

Jul 29, 2014 5:02:00 PM

Our Mission

As anyone who’s met me can attest, I am a very product-focused person.  I’m also very passionate about what we at String do and how we can continue to push the envelope with our little slice of the state of affairs in the auto industry. 

Part of our mission at String is to put the power of enterprise-class software, data and insights in the hands of as many dealers and agencies as possible.  This concept is crystallized in our Dealer Positioning System (DPS).  

Read More

Topics: dealer positioning system, data for dealers

Why Data Should be Driving Your Dealership's Advertising Decisions

Posted by Ken Kolodziej

Jul 24, 2014 10:52:19 PM

Over the last two decades, the world of data has been experiencing two distinct evolutions. On one hand, we have seen the methods of collecting and storing data improve dramatically. One simply needs to compare the 10MB thumb drives from a decade ago to the flash drives of today to see that storage has become smaller, cheaper, and faster. A “small” amount of data held on an 8GB flash drive can cost under $10.

For car dealers, the more important of the two data revolutions comes in the form of taking the vast amounts of data available and organizing it in a way that gives insights that point towards action. It’s in this discernment of the data that the real magic happens.

10490090_292539507597844_5519805229218162735_o

Read More

Topics: auto dealer analytics, dealer positioning system, data for dealers

See Your Dealership's Market Share by Zip Code in the String DPS

Posted by Matt Kolodziej

Dec 20, 2013 4:27:33 PM

With its latest release, the String Dealer Positioning System now provides dealers with an easy way to track market share of new and used vehicle sales every month. See right away where your best conquest opportunities lie and what your customers are cross-shopping.

Read More

Topics: auto dealer analytics, web stats, conversions, dealer positioning system

Introducing the String Dealer Positioning System

Posted by Ken Kolodziej

Sep 2, 2013 11:31:00 PM

Today is a big day here at String Automotive.  Today, we launch the String Dealer Positioning System, -- or DPS -- a new solution that helps dealers leverage their data to attract, convert and retain more car buyers. As the product has taken shape over the past weeks and months, our team has gotten more and more excited to get the DPS in the wild and in the hands of dealers.  As one of our employees put it: “It’s like we got someone the best birthday present ever, and we can’t give it to them yet.” 

String Dealer Positioning System resized 600

The DPS is the culmination of more than eight years of working with auto dealers as a marketing services vendor.  We launched the company in 2005 because we felt there was a better way to help car dealers develop web sites that would set them apart from the competition; over time, we’ve added SEO, SEM, inventory management and customer reputation management to our repertoire.  But one thing has remained constant throughout our evolution and a changing car industry: A lack of transparency at the dealer level when it comes to data.

Read More

Topics: auto dealer analytics, google analytics, dealer positioning system