String's Automotive Marketing Blog

Per Google, Responsive Design For Car Dealers May Soon Be A Must

Posted by Matthew Kolodziej

Jul 11, 2013 1:32:00 PM

How do you handle the mobile version of your web site?  If you don’t currently utilize responsive web design, it’s time to consider it.  Reading all of the signs, subtle and otherwise, coming out of Google in recent weeks and months, businesses that don’t have a comprehensive mobile SEO strategy will risk more than a poor customer experience – their search rankings will also take a hit. This has big implications for automotive SEO.

Google clearly recommends responsive design as their preferred approach to mobile SEO. This means having one site design that automatically adapts for an optimal user experience on any device.  In the past, they have also supported the dynamic serving method with either the same URL (different stylesheet served up depending on the detected device) or a separate mobile URL (m.smithhonda.com, for example).

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Topics: seo, google, automotive seo, responsive design

Automotive SEO 101: Site Architecture

Posted by Matthew Kolodziej

Jun 5, 2013 11:07:00 AM

Welcome to the fourth edition of Automotive SEO 101, our ongoing series covering the basics of on-page and off-page optimization for car dealers. In this post, we cover best practices for optimizing URLs and the overall architecture of your site. We're getting slightly more into the nitty-gritty here, so be sure you have a firm grasp on the foundational elements we covered in previous sessions first: keyword research, optimizing titles and on-page content optimization.

URL structure and site architecture play a multifaceted role in the optimization of your site. Not only do they have a direct impact on your rankings, but they also allow search engines to reach all pages on your site more easily. And when Google can reach the pages you want to rank for within just one or two links, it's more likely to consider those pages important and serve them up higher in search results.

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Topics: seo, on page optimization, google, automotive seo

Automotive SEO 101: Headings and Content

Posted by Matthew Kolodziej

May 23, 2013 2:15:00 PM

In our third session of Automotive SEO 101, we're going to cover optimizing the headings and content that appears on your pages. If you missed the groundwork we laid on keyword research and title tag optimization, then go back and review those previous sessions. Without a foundation of strong keyword phrases and well optimized titles, your pages will struggle to rank.

Automotive_SEO_Headings_and_Content
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Topics: seo, google, automotive seo

Automotive SEO 101: Titles

Posted by Matt Kolodziej

Apr 23, 2013 5:42:00 PM

Welcome to the second installment of Automotive SEO 101, our back-to-basics guide to car dealer website optimization! This entry will cover the next step in on-page optimization: titles.

Introduction

Just as we discussed in regard to keyword research, it’s important to focus on only one or two phrases per page when optimizing. 

This provides search engines with a clear idea of exactly what each page is about, and it prevents cannibalizing rankings from other pages. For example, if every page on your site has a title tag that’s optimized for “Honda Los Angeles,” then Google won’t know which one to serve up in results.

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Topics: seo, on page optimization, google, automotive seo, titles

Automotive SEO 101: On Page Optimization and Keyword Research

Posted by Matt Kolodziej

Apr 10, 2013 10:24:00 PM

Welcome to Automotive SEO 101!  In this series, we'll cover the basics of on-page and off-page optimization for car dealer websites. For the first entry, we’re focusing on the initial step in on-page optimization: keyword research.

Before you optimize any page on your site, it’s important to pick the right keywords to target. Every page should be optimized for just one or two search phrases; this avoids cannibalizing rankings from other pages on your site and also gives search engines a clear idea of what each page is about.

So how do you know which key phrases to target? Think about it in three steps:

  • What is the page about?
  • How does it fit in with other pages on your site?
  • What does Google say are the most popular search phrases?

Let’s tackle these one at a time.

Automotive SEO 101 on page optimization

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Topics: seo, on page optimization, keyword research, google