Welcome to Automotive SEO 101! In this series, we'll cover the basics of on-page and off-page optimization for car dealer websites. For the first entry, we’re focusing on the initial step in on-page optimization: keyword research.
Before you optimize any page on your site, it’s important to pick the right keywords to target. Every page should be optimized for just one or two search phrases; this avoids cannibalizing rankings from other pages on your site and also gives search engines a clear idea of what each page is about.
So how do you know which key phrases to target? Think about it in three steps:
- What is the page about?
- How does it fit in with other pages on your site?
- What does Google say are the most popular search phrases?
Let’s tackle these one at a time.