String's Automotive Marketing Blog

String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a Snap

Posted by Amy Hughes

Mar 22, 2016 4:34:46 PM

Strategy in a Box helps dealership personnel, and their agencies, execute on the powerful marketing data housed within their Dealer Positioning System® (DPS) with detailed action plans and targeted prospects.

String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today a new enhancement to their Dealer Positioning System® (DPS) that helps dealerships proactively execute on the marketing data recommendations the system provides.

Named Strategy in a Box, the new feature takes the bedrock of crucial information that lies within the DPS and delivers precise marketing action items, model by model. The result is step-by-step instructions on how to target the right customers geographically, through the right channels, and with the most targeted message to lift sales. Dealership management can also give these action reports to their internal teams, or agencies, to execute on the marketing recommendations.

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Topics: auto dealer analytics, dealer positioning system, automotive marketing, data for dealers, nada

Going to NADA 2016?

Posted by String Auto

Mar 14, 2016 2:11:26 PM

String Automotive will be joining thousands of dealers from around the country at NADA 2016 in Las Vegas, NV, March 31st- April 3. The String DPS team will be at Booth #6645 in the North Hall of the Las Vegas Convention Center. We'll be showing product demonstrations of our Dealer Positioning System – the only platform in the automotive industry to tie your website analytics, inventory, and market data all together.

String DPS gives dealers the action plan needed to execute in a competitive marketplace. It is the most sophisticated marketing tool in the automotive industry – secretly utilized by the nation's top dealerships. Let our consultants show you how String Automotive can streamline and optimize your dealership's strategy by removing the guesswork from your data. 

Receive a FREE custom marketplace report just for stopping by Booth #6645N!

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Topics: nada