String's Automotive Marketing Blog

Why Car Dealers Should Care About Structured Markup

Posted by Matthew Kolodziej

Jun 20, 2013 3:27:00 PM

A few quick thoughts on structured markup, since it's been on our minds lately! Search engines still don't seem to be using data markup for dealer sites, but if they ever do (we're betting on it), then you'll want to at least have a thumbnail tagged correctly so that it will show in search results and make your vehicles stand out.

Was that just Greek to you?  We'll break it down: Data markup is something that's been in Google search results pages for awhile. You've probably seen it when you've searched for Yelp reviews or online recipes.

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Topics: seo, on page optimization, automotive seo

Automotive SEO 101: Meta Tags and Link Juice

Posted by Matthew Kolodziej

Jun 11, 2013 11:47:00 AM

For the final installment of Automotive SEO 101, we're going to wrap up a few remaining topics and provide an introduction to some more advanced concepts. As always, be sure to start at the beginning of this auto SEO series if you're just joining us. Our previous sessions cover keyword research for car dealers, title tag optimization, headings and content, as well as URLs and site architecture.

The focus of this wrap-up session is meta tags, the concept of link juice and the way internal linking, meaning the way your site links all of its pages together, impacts rankings.

Meta tags are an often misunderstood element of SEO. While they do play an indirect role, they do not have any immediate effect on rankings. We introduced link juice in the last session, but we only touched upon it. Link juice is a very important factor in search engine ranking algorithms, and the way it's distributed through your site's internal links is important.

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Topics: seo, on page optimization, automotive seo

Automotive SEO 101: Site Architecture

Posted by Matthew Kolodziej

Jun 5, 2013 11:07:00 AM

Welcome to the fourth edition of Automotive SEO 101, our ongoing series covering the basics of on-page and off-page optimization for car dealers. In this post, we cover best practices for optimizing URLs and the overall architecture of your site. We're getting slightly more into the nitty-gritty here, so be sure you have a firm grasp on the foundational elements we covered in previous sessions first: keyword research, optimizing titles and on-page content optimization.

URL structure and site architecture play a multifaceted role in the optimization of your site. Not only do they have a direct impact on your rankings, but they also allow search engines to reach all pages on your site more easily. And when Google can reach the pages you want to rank for within just one or two links, it's more likely to consider those pages important and serve them up higher in search results.

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Topics: seo, on page optimization, google, automotive seo

Automotive SEO 101: Titles

Posted by Matt Kolodziej

Apr 23, 2013 5:42:00 PM

Welcome to the second installment of Automotive SEO 101, our back-to-basics guide to car dealer website optimization! This entry will cover the next step in on-page optimization: titles.

Introduction

Just as we discussed in regard to keyword research, it’s important to focus on only one or two phrases per page when optimizing. 

This provides search engines with a clear idea of exactly what each page is about, and it prevents cannibalizing rankings from other pages. For example, if every page on your site has a title tag that’s optimized for “Honda Los Angeles,” then Google won’t know which one to serve up in results.

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Topics: seo, on page optimization, google, automotive seo, titles

Automotive SEO 101: On Page Optimization and Keyword Research

Posted by Matt Kolodziej

Apr 10, 2013 10:24:00 PM

Welcome to Automotive SEO 101!  In this series, we'll cover the basics of on-page and off-page optimization for car dealer websites. For the first entry, we’re focusing on the initial step in on-page optimization: keyword research.

Before you optimize any page on your site, it’s important to pick the right keywords to target. Every page should be optimized for just one or two search phrases; this avoids cannibalizing rankings from other pages on your site and also gives search engines a clear idea of what each page is about.

So how do you know which key phrases to target? Think about it in three steps:

  • What is the page about?
  • How does it fit in with other pages on your site?
  • What does Google say are the most popular search phrases?

Let’s tackle these one at a time.

Automotive SEO 101 on page optimization

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Topics: seo, on page optimization, keyword research, google