String's Automotive Marketing Blog

Per Google, Responsive Design For Car Dealers May Soon Be A Must

Posted by Matthew Kolodziej

Jul 11, 2013 1:32:00 PM

How do you handle the mobile version of your web site?  If you don’t currently utilize responsive web design, it’s time to consider it.  Reading all of the signs, subtle and otherwise, coming out of Google in recent weeks and months, businesses that don’t have a comprehensive mobile SEO strategy will risk more than a poor customer experience – their search rankings will also take a hit. This has big implications for automotive SEO.

Google clearly recommends responsive design as their preferred approach to mobile SEO. This means having one site design that automatically adapts for an optimal user experience on any device.  In the past, they have also supported the dynamic serving method with either the same URL (different stylesheet served up depending on the detected device) or a separate mobile URL (m.smithhonda.com, for example).

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Topics: seo, google, automotive seo, responsive design