String's Automotive Marketing Blog

How Car Dealers Can Take Advantage of the New Google Maps

Posted by Matthew Kolodziej

Jul 22, 2013 10:46:00 AM

A new Google Maps means new opportunities to reach in-market buyers. Make sure your dealership is there.

This week, Google opened the doors to their new Maps product, and the changes are more than skin deep. Along with its prettier, full-screen facelift, the new Google Maps moves business listings from the left sidebar and places them directly on the map itself. That means more exposure for your dealership on every local search...but the strategy for sem and customer reputation management for car dealers may change slightly.

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Topics: google analytics, sem/ppc