Welcome to the second installment of Automotive SEO 101, our back-to-basics guide to car dealer website optimization! This entry will cover the next step in on-page optimization: titles.
Just as we discussed in regard to keyword research, it’s important to focus on only one or two phrases per page when optimizing.
This provides search engines with a clear idea of exactly what each page is about, and it prevents cannibalizing rankings from other pages. For example, if every page on your site has a title tag that’s optimized for “Honda Los Angeles,” then Google won’t know which one to serve up in results.